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Reckitt Benckiser hits carbon footprint target eight years early

the company s use of fresh water by 16% per unit of production since 2000. RB has planted 5.4 million trees ...

Save the planet marketing 'won't change consumer behaviour'

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...

Out-of-town retailers and betting brands escape Portas clampdown

Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign off" for all new out-of-town developments. Proposals to place betting shops in a separate "use ...

Commercial TV and radio remain strong in Q1

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An absence of leadership

believe the economic picture in the country will worsen in 2012, 26% state it will remain the same ... for some this will be a way to dispel the uncertainty. Forty percent of US respondents state the US ... a sincere and transparent place, brands can readily unite people in a way that the government ...

Frugal shoppers want more than the cheapest price

as 49.2% of all FMCG products sold in the United Kingdom to 16.1% in Italy. This compares to around 18 ...

Unilever plans further cost reductions after inflation warning

markets, such as Magnum into the United States and Indonesia and Dove Hair into China." Global ...

Kraft commits to upping its adspend

outside of the United States. "And we ve doubled our presence in fast-growing, higher-margin instant ...

OFT threatens fines for 'misleading' pricing

be multiple unit price promotions (such as three for two ) or 'Free' products offered as part of a package ...

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.