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An absence of leadership

believe the economic picture in the country will worsen in 2012, 26% state it will remain the same ... for some this will be a way to dispel the uncertainty. Forty percent of US respondents state the US ... a sincere and transparent place, brands can readily unite people in a way that the government ...

Frugal shoppers want more than the cheapest price

as 49.2% of all FMCG products sold in the United Kingdom to 16.1% in Italy. This compares to around 18 ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

23 Crack Unit 15802 24 Banner Blog 15238 ...

Ford pulls News of the World advertising following Milly Dowler allegations

Along with Ford, utilities firm npower has also stated that it is currently reviewing its advertising with the paper, as more advertisers respond to an increasing public backlash over the incident ... the paper itself states, one-in-five are women with children in the household. Advertisers in last Sunday ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

19 Fresh Networks 15660 20 Crack Unit 14858 ...

Rimmel to roll out interactive in-text ads

Night Mascara products, using adaptable custom in-text units....The interactive ads were devised by OMD UK, using Vibrant's in-text ad platform. The Sunshimmer ad allows users to move their mouse over the legs of the model in the in-text ad unit to change the shade of the legs, using the tanning product. They can then click through to purchase the item ...

Behind the IAB figures: Internet and TV benefit from recession

what Thinkbox, ITV and Nielsen reports have already stated, that television also enjoyed a bumper year ...

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation

Trading Places: This week's people moves in advertising, marketing and media

EMEA has appointed Andrew Lord , the managing director of Fuse , the sports and entertainment unit ... , as part of a restructure that folds its global marketing function into a larger unit. Becker ...

Think BR: The need for brand humility 2010

and tone. By over-stating its status or role in the consumer's life, a brand risks stoking cynicism ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.