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L'Oréal Paris 'Casting Crème Gloss' by McCann London

The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...

Huggies 'little bundle of laughs' by JWT Entertainment

JWT Entertainment, the content production unit set up by JWT London earlier this year, has created

Optalgin 'injury time sponsorship' by Shalmor Avnon Amichay/Y&R Interactive

Each time a player from Barcelona or Manchester United hit the ground after a foul, a slide appeared at the bottom of the TV screen stating: "Optalgin. Strong for strong pain." ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.