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GlaxoSmithKline launches review of multimillion-pound UK PR roster
31 Jan 2012 | by Elizabeth Pears
GSK has restructured its comms unit following a three-month review led by vice-president, global comms, consumer healthcare Leslie McGibbon. He joined last year from heading up comms at InterContinental Hotels Group. The firm is now planning a full roster review of its agencies, which could lead ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
