Sir Martin Sorrell has stated that clients in Western Europe are "focused on cost containment...city state, every city, these issues in terms of international competitiveness are absolutely crucial ...
and personal care unit with its foods division....After the merger, one unit will handle marketing for brands including Hellmann s, Surf, Knorr, Lipton, Flora, Domestos and Comfort. There are, however, no immediate plans to merge the companies ... will now operate as a separate unit from the rest of Europe. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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