Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
." A high degree of zealotry would also seem essential. "What unites my team is a passion ...
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Marlboro owner to sue over cigarette branding clampdown
21 Nov 2011 | by Daniel Farey-Jones
include Marlboro, Alpine, Longbeach, Peter Jackson, Choice and GT. The company stated: "Plain packaging ...
Field marketing: Your brand in their hands
09 Nov 2011 | by David Benady
agencies offer. 'A lot of them are using hand-held units, which are great at generating data rapidly ...
GSK restructure aims for 'fast-moving consumer healthcare' approach
25 Oct 2011 | by Sarah Shearman
. This created a bigger unit for brands including Lucozade, Ribena, Sensodyne and Panadol. The change ...
P&G on track for sustainability goals
12 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
unit of production across its water usage and waste, though it has not yet met the same target for CO2 ...
Persil ads banned after P&G complaint
05 Oct 2011 | by Daniel Farey-Jones
P G, which owns laundry brand Ariel, challenged whether claims made in poster and press ads that Persil Small Mighty gave "unbeatable results even in 30 minutes" could be substantiated. It also took issue with the claim in a TV ad that stated: "New Persil Small Mighty is unbeatable on stains ...
PepsiCo names Guimaraes president of global operations
29 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
marketing unit. Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES ...
Is state-funded consumer research all smoke and mirrors?
15 Sep 2011 | by Gemma Charles
Philip Morris' request for disclosure of state-funded research signals a malaise.
Private Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
and Candover. Then again, some have thrived under private equity ownership. Birds Eye, United Biscuits ...
Reckitt Benckiser unites health brands in £10m ad drive
06 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) is launching a £10m marketing push that combines its Lemsip, Strepsils and Meltus brands for the first time.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
