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Reckitt Benckiser hits carbon footprint target eight years early

the company s use of fresh water by 16% per unit of production since 2000. RB has planted 5.4 million trees ...

Durex lube online ad gives complaints the slip

the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...

Apple cements most valuable brand status as UK's giants slide

Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...

Save the planet marketing 'won't change consumer behaviour'

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...

Skyn condom ads safe after ASA throws out complaints

-owner Ansell responded to suggestions its condom ads should be withdrawn, by stating it was sensitive ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing

Unilever to mark sustainability efforts through corporate campaign

of the global drive broke in June last year, with an expectation for the strapline to state "Small actions, big ...

Tobacco branding ban debate: reaction from all sides

. "Branding also involves intellectual property rights that have been granted by the state and which companies have invested in over many decades to make extremely valuable so if the state effectively requisitions ... t contribute that much to the state s coffers, but is seen to contribute to obesity. Alcohol is a natural ...

ASA raps Scotland's panda 'gift' claim

stated that the column was sponsored by Natural Scotland, however, the following text in the column ... the money was not coming from the Scottish Government. The ASA said: "In the absence of text stating ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.