31 May 2012
| by Loulla-Mae Eleftheriou-Smith
the company s use of fresh water by 16% per unit of production since 2000.
RB has planted 5.4 million trees ...
23 May 2012
| by Sarah Shearman
the agency has suggested McCann Milan originally created the ad.
The voiceover stated: "Feel more ...
to devise a global strategy and build a website.
An earlier version of this story stated that the ASA ...
22 May 2012
| by Daniel Farey-Jones
Carrefour
7,836
-43%
New
99
State Farm
7,813
-7%
New
100
DHL ...
10 May 2012
| by Rachel Barnes
marketers
Consumers are absolutely concerned about the state of this world. You see that on the social ...
03 May 2012
| by Gemma Charles
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork.
It found that while easy behaviours such as recycling were ...
02 May 2012
| by Matthew Chapman
-owner Ansell responded to suggestions its condom ads should be withdrawn, by stating it was sensitive ...
01 May 2012
| by Rachel Barnes
Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
of the global drive broke in June last year, with an expectation for the strapline to state "Small actions, big ...
13 Apr 2012
| by Matthew Chapman
. "Branding also involves intellectual property rights that have been granted by the state and which companies have invested in over many decades to make extremely valuable so if the state effectively requisitions ...
t contribute that much to the state s coffers, but is seen to contribute to obesity. Alcohol is a natural ...
11 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
stated that the column was sponsored by Natural Scotland, however, the following text in the column ...
the money was not coming from the Scottish Government.
The ASA said: "In the absence of text stating ...