Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...
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HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
, despite such dizzying achievements, the business is in an unprecedented state of flux. A year ago, chief ... teams to functions based on business units such as retail banking, commercial banking and its high net ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
United FC. FEBRUARY Virgin Money used Facebook to unveil its customer lounge in Manchester ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
":null},{"viewWindowMode":"pretty","viewWindow":{}}],"title":"Year","height":250,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state ...
Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
. The TV execution features a voiceover stating, "You play, you save. You spray, you save. Stay in bed all ...
Lloyds marketer Joe Clift leaves bank
01 Mar 2012 | by Alex Brownsell
brands and marketing unit. She oversees Lloyds TSB, Halifax, Bank of Scotland, Scottish Widows ...
Tesco delays banking launch until 2013
06 Feb 2012 | by Alex Brownsell
Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...
Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
The company, which sponsors the elite England cricket team, has entered into a 30-day consultation period with its six-strong marketing unit; the team was reduced from 14 last November. Recently appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ...
Insurer RSA adds Sky marketer amid restructure
27 Jan 2012 | by Alex Brownsell
commercial marketing unit. Markey said: "[House] will play an integral part in building our Marketing ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
units. Hyundai launched its commercial agency, Innocean, in 2005; WPP embedded an entire team to create ... units, cost was given as the primary motive. There is no reason to suppose that UK advertisers see ... an outside perspective. For Google, that's a very effective mix.' Google's in-house creative unit, Google ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
