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UM London takes FSCS communications planning account

of an awareness campaign, which was launched in the first quarter of 2011. Part of the brief stated that the FSCS ...

American Express signs deals with Guardian, LoveFilm and Spotify

Using technology from InSkin Media, the platform eschews the conventional digital advertising technique of luring users away from a website when they click on an ad. Instead content is posted on "interactive ad units" on targeted sites with the aim that the content fits seamlessly into the user s browsing ...

Paper Round (11 August) - Which clients are advertising in the national press?

in March, focuses on the bakery brand's mass expansion since its first shop opened in 1951 and states ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.