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All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

everyone seems to be united on, however, is a belief that the transport system will be a living hell when ...

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...

Who owns your Twitter followers?

13 Jan 2012 | by Rachel Barnes

-media policies Companies should state who owns the Twitter accounts used by employees in the course of performing ... Companies should consider stating in their social-media policies that employees are not permitted to add ...

Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

court ruling stated that bankrupt companies must fill pension gaps before paying other unsecured debts ...

The Annual 2011: Top 10 worst celebrity ads

19 Dec 2011

seen the terrible Casillero del Diablo commercial featuring some Manchester United players, but even ...

Sainsbury's top marketers depart

14 Dec 2011 | by Rachel Barnes

to the position of business unit director for grocery. Harrison-Church, who was the marketer behind Sainsbury ...

Technology creates a whole new ball game for sports marketing

09 Dec 2011 | by John Reynolds

obvious, says Latimer, with the prospect of a Manchester United fan having his face on Wayne Rooney ...

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

for ice cream, rising to business unit manager for sweet baked goods, Masterfoods 2004-2005: Head ...

Helen Edwards on Branding: Blurred visionaries

07 Dec 2011 | by Helen Edwards

their gaze and reverse-engineer from consumer needs, marketers' focus was still on selling produced units ...

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