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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

04 May 2012 | by Stuart Derrick

in the brand space. In the UK the trading desk model is still going through a state of change whereby everyone ...

Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

stated that the UK would 'surely be hoping that the "Olympic effect" starts to improve low scores ...

P&G Marc Pritchard: The full WACL speech

22 Mar 2012 | by Rachel Barnes

to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 Mar 2012

. Social media has had a big impact and continues to evolve. However, as stated by Coca-Cola, the focus ...

Consumer insight: what marketers need to know about the New Type A woman

28 Feb 2012 | by Nicola Clark

is changing, and they're changing,' she concludes. Consumers are in such a constant state of flux, experts ...

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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