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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...

P&G Marc Pritchard: The full WACL speech

to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

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Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

. Social media has had a big impact and continues to evolve. However, as stated by Coca-Cola, the focus ...

Technology creates a whole new ball game for sports marketing

obvious, says Latimer, with the prospect of a Manchester United fan having his face on Wayne Rooney ...

What niche social networks can do for your brand

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split...their own 'communities' online in recent years. Marketing recently revealed that Manchester United also ...

Gallacher to front Beko tie-up with Football League

The Sky Sports presenter is fronting the online Facebook campaign, called 'Beko Mums United ... Revolution, the sports marketing agency. As part of the launch campaign, Beko Mums United has become ... Arbuckle, marketing director Beko UK, said: "Beko Mums United is all about helping busy families make ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

23 Crack Unit 15802 24 Banner Blog 15238 ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

together, as if united in respect for the deceased birthday boy. For me the highlight was talking to his ...

Andrew Walmsley on Digital: The shape of TV to come

for the first time in 1999. - The TiVo service was launched in the UK in the autumn of 2000, and 35,000 units ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.