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Save the planet marketing 'won't change consumer behaviour'

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...

Commercial TV and radio remain strong in Q1

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An absence of leadership

believe the economic picture in the country will worsen in 2012, 26% state it will remain the same ... for some this will be a way to dispel the uncertainty. Forty percent of US respondents state the US ... a sincere and transparent place, brands can readily unite people in a way that the government ...

Are you part of Middle Britain?

%) state that they plan their weekly shopping carefully, almost a third (31%) also admit to buying ... dominate. Just over half (54%) of Middle Britain state they are happy with their standard of living ...

The new era of brand building

The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust...and personal reputations. So we set out to find out what the state of brand trust is in Britain. In January ...

OFT threatens fines for 'misleading' pricing

be multiple unit price promotions (such as three for two ) or 'Free' products offered as part of a package ...

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation

Sponsorship Agency League Table 2009

of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...

Market Research League Table 2009

optimistic, however. According to research consultancy RSM's annual State of the Industry' report, published ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.