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Conducting research with, rather than on, people can give incisive glimpses into their behaviour.
LONDON - Martin George, the former commercial director of BA who quit the airline following allegations of price-fixing, is in final negotiations to become commercial director of Manchester United Football Club.
LONDON - United Airlines is reviewing its global media account, held in the UK by Mediaedge:cia.
LONDON - Top-flight football clubs including Manchester United and Barcelona have given Warner Brothers Consumer Products the master licence to make and sell merchandise bearing their brand throughout North, Central and South America.
LONDON - Peter Draper is stepping down from one of the biggest jobs in sports marketing after quitting his role as director of marketing at Manchester United.
LONDON - Manchester United Soccer Schools is set to launch a direct marketing push to promote its summer residential courses for aspiring young footballers.
LONDON - AIG, the US-owned insurance giant, has accepted it has little presence in the UK domestic market despite having paid a record £56.5m for a four-year shirt sponsorship deal with Manchester United, reports Ardi Kolah.
LONDON - Manchester United has unveiled US insurance brand AIG, which backed Malcolm Glazer's takeover of the club, as its new shirt sponsor this afternoon in a deal worth £56.5m.
LONDON - Universal Studios will continue to show the trailer for 'United 93', the film about the hijacking of United Airlines flight 93 by terrorists on 9/11, despite heavy criticism from movie-goers and families of the victims.
LONDON - Manchester United has denied any wrongdoing after online casino firm Mansion accused the club of 'double dealing' when £70m sponsorship talks between the two broke down.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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