Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
in the brand space. In the UK the trading desk model is still going through a state of change whereby everyone ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
stated that the UK would 'surely be hoping that the "Olympic effect" starts to improve low scores ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
":null},{"viewWindowMode":"pretty","viewWindow":{}}],"title":"Year","height":250,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state ...
Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
. Social media has had a big impact and continues to evolve. However, as stated by Coca-Cola, the focus ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
is changing, and they're changing,' she concludes. Consumers are in such a constant state of flux, experts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
