Specsavers drops 'should've gone' strapline in koala ad
08 Aug 2011 | by Sara Kimberley
Littlechild, that I am confident it will be liked and remembered. "Rather than overtly stated, our ...
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Helen Edwards on Branding: Let dormant brands lie, including Fray Bentos
10 Aug 2011 | by Helen Edwards
Let's suppose that you are a highly successful marketer with quite a few miles on the clock. Right now you're idling on a holiday beach, batteries recharged, with those first strains of boredom creeping in. This has given rise to renewed indulgence of The Fantasy. In this agreeable state, your ...
Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing
04 Aug 2011 | by Gemma Charles
option.' McDonough does, however, admire the Bittersweet Partnership, the specialist unit set up ...
Helen Edwards on Branding: Harry Potter's community
03 Aug 2011 | by Helen Edwards
factors that unite these 'anthemic' brands: an inspiring 'creation myth', the presence of consumption ...
Marketing in China: Taming the dragon
02 Aug 2011 | by Patrick Brzeski
Whitwam. Moving beyond 'flash' Indeed, one strategy that unites many of the British brand successes ...
British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
, Claire Oldfield. One of the biggest challenges is uniting a disparate workforce, from cabin crew ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
23 Crack Unit 15802 24 Banner Blog 15238 ...
Premier Foods to offload Brookes Avana
18 Jul 2011 | by John Reynolds
The food company which last week appointed Kraft executive Mike Clarke as chief executive aims to sell the unit, which recently lost a 30m contract with Marks Spencer. Brookes Avana makes own-label chilled foods, cakes and pudding and was a key supplier to M S. A source close ...
Kerry Foods CMO Phil Chapman on the need for marketers to be more brave
14 Jul 2011 | by Rachel Barnes
-1983: Brand manager, foods, United Africa Company (UK and Nigeria), Unilever 1984-2004: Various marketing ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
together, as if united in respect for the deceased birthday boy. For me the highlight was talking to his ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
