Editorial: Lead role for PR in play for BBC fees
18 Sep 1998 | by BELINDA LAWSON
. There is likely to be public opposition to the notion of a state-owned operation being run by a private ...
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FOCUS: HI-TECH PR - Finding a good home for the PC. More people are buying PCs, but are they leisure consumers or business users bringing work home from the office? By Stephanie France
08 Jan 1999 | by STEPHANIE FRANCE
press. Former Secretary of State for Trade and Industry Peter Mandelson wrote to the Office of Fair ...
Banner McBride unites ICL brand
03 Jul 1998 | by JEMIMAH BAILEY
communications as part of the company s One ICL initiative - a drive to bring its different business units...IT services company ICL has appointed Banner McBride to conduct a global review of its internal communications as part of the company s One ICL initiative - a drive to bring its different business units in over 70 countries under a single brand. The agency will look at how ICL can consolidate its ...
Neurodynamics picks Text 100 for first PR foray
19 Jun 1998 | by RACHEL BAIRD and IAN DARBY
and business. It is a welcome addition to our personal technology business unit s client portfolio ...
TOP 50: HI-TECH PR: IT comes under global spotlight - As large corporations adopt global electronic communications as the norm, the IT sector is booming. Robert Gray investigates
29 May 1998 | by ROBERT GRAY
A Plus introduce business units to encourage entrepreneurial spirit 1 Text 100 pounds ... . There was an internal restructuring into business units to allow staff to be more entrepreneurial . Four full ... companies of any kind to receive Investors in People accreditation for a second time. Its design unit ...
Forrest International to position Wheelock
15 May 1998 | by SOPHIE BARKER
themselves in this economy. Shandwick has worked for Wharf Holdings - the largest unit within ...
INTERNATIONAL: Microsoft goes local in PR battle with Netscape
24 Apr 1998 | by SOPHIE BARKER
giant appoint local PR agencies in 12 key states in the face of an ongoing legal battle against rival...WASHINGTON DC: Microsoft s retained agency Edelman PR Worldwide has proposed that the computer giant appoint local PR agencies in 12 key states in the face of an ongoing legal battle against rival company Netscape. The key states identified in Edelman s proposal, for strategic reasons ...
Action 2000 puts PR out to tender
17 Apr 1998 | by IAN DARBY
Action 2000, the DTI body formed to tackle the Millennium bug, is to put its PR account, awarded to the Quentin Bell Organisation in January, up for tender. QBO was appointed on a short-term contract running until the end of March (PR Week, 9 Jan), and DTI and European Union regulations state ...
Aiming for the tallest poppy: Microsoft may be the business success of the decade but its dominance of the market has led to a PR backlash from some quarters. Lexie Goddard reports
06 Mar 1998 | by LEXIE GODDARD
and it would be easy to hit a sore spot, he states. The PR is pretty controlling. Text 100 (Microsoft s UK ... sizeable 41 per cent ticked the box stating Microsoft is a monopoly , 35 per cent disagreed and 24 per ... in the States, monitors its image via opinion polls every four months but, as company chief operating ...
Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports
12 Dec 1997 | by KATE NICHOLAS
defined audiences. There are three state-owned television channels broadcasting variously ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
