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CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

04 Apr 2012 | by Simon S Kershaw

with combined sales of 217,338. But top dog is Toyota with 181,624 units shifted. More telling perhaps ...

Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...

Shell exaggerated fuel savings, rules ASA

19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The ads, created by JWT, were released in March this year and stated: "Our scientists have developed a regular fuel to help you save," adding later that Shell scientists work to improve customers "fuel economy". The ads claimed to save consumers "up to one litre per tank at no extra cost", adding ...

Ford signs up to Microsoft's new ad format

27 Sep 2011 | by Sarah Shearman

The interactive ads, which run until tomorrow, allow users to view a 360 degree image of the car, view galleries and videos and click through to the product's site to view more information. The format allows brands to display five different ads in one bigger unit. The campaign was handled ...

Appointment to view: the making of Toyota's Get Your Energy Back

28 Jul 2011 | by Sarah Johnson

The Get Your Energy Back campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way. Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

08 Jul 2011 | by Simon Clift

together, as if united in respect for the deceased birthday boy. For me the highlight was talking to his ...

Cannes Lions Festival 2011: The Brands at Cannes

08 Jul 2011 | by Noelle McElhatton

to their marketing units in these countries, a theme Diageo chief marketer Andy Fennell touched on in his ...

Peugeot pushes motorsport heritage in latest campaign

01 Jun 2011 | by Alex Brownsell

The TV ad, by Euro RSCG London, features children playing with their toy cars, with a voiceover stating "Remember that feeling when your car could do anything?". The campaign focuses on current British rally driver Guy Wilks who drives a Peugeot 207 S2000 in the Intercontinental Rally Challenge ...

Audi reveals what it takes to win Le Mans in epic ad

25 May 2011 | by Daniel Farey-Jones

The film, entitled 'A day in the life of an Audi driver', was created by Bartle Bogle Hegarty and is fronted by two-time Le Mans winner, Allan McNish. It will be shown immediately before the kick-off during ITV and Sky Sports' live coverage of Manchester United's clash with Barcelona on Saturday (28 May ...

Ford promotes 100th anniversary with Champions League campaign

20 May 2011 | by Alex Brownsell

A TV ad, part of Ford's ongoing global campaign for its Focus model, will screen during the match between Manchester United and Barcelona on Saturday (28 May). However, the end of the ad has been tweaked to highlight Ford of Britain s centennial celebrations. The global campaign for Focus launched in February ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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