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Are you part of Middle Britain?

%) state that they plan their weekly shopping carefully, almost a third (31%) also admit to buying ... dominate. Just over half (54%) of Middle Britain state they are happy with their standard of living ...

OFT threatens fines for 'misleading' pricing

be multiple unit price promotions (such as three for two ) or 'Free' products offered as part of a package ...

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...

Sponsorship Agency League Table 2009

of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...

Market Research League Table 2009

optimistic, however. According to research consultancy RSM's annual State of the Industry' report, published ...

Biggest brands: Top 50 grocery brands by sales 2008

an unparalleled picture of brand performance and British consumers' shopping habits. Although the state ...

Nielsen reports 10% drop in direct mail volumes

caused many marketers to use smaller mailings at a lower unit cost, skewing total spend figures ...

Top 100 online advertisers

Paddy Power 886,852 710.37% 52.88% 1,677,159 301.85% 84 United Intl Pictures 885,548 -6 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.