Ad watchdog bans Reebok's bum-toning trainer ads
01 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
, stating the brand gave insufficient evidence to back its claim they toned people's "legs and bum more than
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
, stating the brand gave insufficient evidence to back its claim they toned people's "legs and bum more than
voiceover states: Speed meets speed. And the Gods will decide.' The ad includes the strapline ...
break tonight during the second leg of the Carling Cup semi-final as Manchester United hosts Manchester ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.