to remove filtersThe BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
23 Crack Unit 15802 24 Banner Blog 15238 ...
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L'Oréal Paris 'Casting Crème Gloss' by McCann London
01 Mar 2012
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
BBH to take over ASOS ad account
14 Jul 2011 | by Anne Cassidy
, opting instead to assign shops on a project-by-project basis. ASOS also works with Independents United ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
to their marketing units in these countries, a theme Diageo chief marketer Andy Fennell touched on in his ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
19 Fresh Networks 15660 20 Crack Unit 14858 ...
Clarks Future Footwear partners with MPG in India
15 Apr 2011 | by Staff
MPG already handles Clarks in a number of markets globally, including the United Kingdom. The shoe company entered India in 2009 and this marks the first time it has worked with a media agency in the country. Marketing head of Clarks Future Footwear Gautam Raheja said they found the agency's approach ...
Think BR: The need for brand humility 2010
21 Jun 2010 | by Russ Lidstone
and tone. By over-stating its status or role in the consumer's life, a brand risks stoking cynicism ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
optimistic, however. According to research consultancy RSM's annual State of the Industry' report, published ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
caused many marketers to use smaller mailings at a lower unit cost, skewing total spend figures ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
