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Sector Insight: Sports clothing and footwear

news broke earlier this month that St James' Park, home to Newcastle United FC, was to be renamed ...

Luxury BRIC by BRIC: the most unstoppable market in the world?

Europe and the States, we continue to read of, say, Burberry reaching 100 stores there; yet more openings ...

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation

Sponsorship Agency League Table 2009

of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...

Market Research League Table 2009

optimistic, however. According to research consultancy RSM's annual State of the Industry' report, published ...

Biggest brands: Top 50 grocery brands by sales 2008

an unparalleled picture of brand performance and British consumers' shopping habits. Although the state ...

Nielsen reports 10% drop in direct mail volumes

caused many marketers to use smaller mailings at a lower unit cost, skewing total spend figures ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.