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MPG already handles Clarks in a number of markets globally, including the United Kingdom. The shoe company entered India in 2009 and this marks the first time it has worked with a media agency in the country. Marketing head of Clarks Future Footwear Gautam Raheja said they found the agency's approach ...
The ads were carried in Jack Wills' 2011 Spring Term Handbook, featuring risqu pictures of young adults cavorting in a state of undress. Nineteen people complained to the Advertising Standards Authority (ASA), claiming the ads were not appropriate in a publication that could be viewed by teens ...
and look at this evolutionary trajectory, is there a single uniting factor? Yes: shopper economics ...
The state of the radio market last year really depends on who you talk to. Most of the radio groups ...
degree than ever before. As McKinsey's report states: '[Luxury brands] need to use the internet ...
for the Arab States of the Gulf) and Lebanon, and will be available at all major retail outlets. Walid Akawi ...
, stating the brand gave insufficient evidence to back its claim they toned people's "legs and bum more than
economics as a compromise between state intervention and laissez faire. Now, thanks to IPA president Rory ...
into the breach: marketers. Both the motives and the methods will differ sharply from those at work in a state ...
The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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