Umbro sidelines John Terry from ad campaigns
07 Feb 2012 | by John Reynolds
Spel. The latter has stated it no longer wishes to work with Terry. ...
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All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
ads for Reebok s EasyTone Curve trainers following two complaints, stating that Reebok gave ...
Admiral Sportswear calls in Radiator PR to promote high-end fashion line
26 Jan 2012 | by Elizabeth Pears
Admiral Sportswear, which once created strips for Manchester United and Tottenham Hotspur, is working with the lifestyle agency for a consumer-driven campaign as part of its plan to breathe new life into its clothing. Radiator has been briefed to handle celebrity endorsements and brand experiences ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...
Think BR: How to maximise your intangibles in a potential insolvency situation
27 Dec 2011 | by Stuart Whitwell
court ruling stated that bankrupt companies must fill pension gaps before paying other unsecured debts ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
seen the terrible Casillero del Diablo commercial featuring some Manchester United players, but even ...
Sector Insight: Sports clothing and footwear
01 Dec 2011 | by Jane Bainbridge
news broke earlier this month that St James' Park, home to Newcastle United FC, was to be renamed ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
With RBS, HSBC and Manchester United all planning their own social networks, marketers are split...their own 'communities' online in recent years. Marketing recently revealed that Manchester United also ...
Jimmy Choo founder moves on after 15 years
14 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Mellon, chief creative officer at the brand, and chief executive Joshua Schulman have left to pursue their own careers, according to Labelux. Labelux bought the shoe brand in May this year, stating that Mellon and Schulman would remain with the brand in their existing capacity. Mellon ...
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