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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...

McDonald's trials McWaiter service

16 May 2012 | by John Reynolds

competitive advantage over their rivals. The Milton Keynes outlet has state-of-the-art d cor, as well ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...

Food Advertising Unit to study effect of ads on children

01 Dec 2011 | by John Reynolds

The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help ... , will be closely involved in the project, as will health minister Paul Burstow. Current regulations state ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Domino's to integrate behavioural economics

05 May 2011 | by Andrew McCormick

behavioural economics when planning consumer campaigns. The agency has set up a behavioural economics unit ...

The 'responsibility deal' may usher in a new era of 'healthwash'

15 Mar 2011 | by Chris Arnold

and retailers have been under enormous pressure to raise awareness of units and make drinkers aware of their consumption rates. Sainsbury s, for example, has unit signage alongside its displays. Many brands have been ... discount looks like, do they understand calorie and unit numbers? If they don t, then none ...

Biggest Brands: Top 100 advertisers 2011

15 Mar 2011 | by Adam Woods

The state of the radio market last year really depends on who you talk to. Most of the radio groups ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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