Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...
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Restaurants and retailers refresh their brands by revamping their stores
01 Dec 2009 | by Amy Golding
'heritage' outlet on Conduit Street in London, the coffee shop chain stated that it intends to use ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
% of respondents stating they either disliked or hated it. Supermarkets were generally viewed positively ...
The Marketing Profile: Scott Jefferson of Greggs
15 Sep 2009 | by Gemma Charles
LONDON - In a world where received wisdom states that a typical marketer stays in any job
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
optimistic, however. According to research consultancy RSM's annual State of the Industry' report, published ...
Should a drink's calorific content be given equal importance to ABV?
14 Jul 2009 | by staff
unit, a crackdown on advert-ising and now recommendations on labelling. That's a lot of fiery hoops ... of the units of alcohol that are being consumed. We know that there is still some work to do on this front ... responsible alcoholic-drinks manufacturers, we have incorporated unit labelling (as it is known) on our cans ...
And in the real world... Shell, McDonald's, Tesco, Vodafone and more
27 May 2009 | by Anne Cassidy
Royal Dutch Shell is to announce a major restructuring, merging its exploration and production and gas and power units, and cutting more than 30 per cent of senior management. Source: Financial Times McDonald s is planning to overtake Starbuck s as the biggest coffee chain in Europe, with proposals to open ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
B As director of marketing across all retail operations, Torquay United fan Peake's remit ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
-Sweet Partnership, a business unit within Molson Coors staffed solely by women, aimed at encouraging more female ...
And in the real world... The Boston Globe, Virgin Media, Freeview and more
05 May 2009 | by Caroline Lovell
new merged European car group with Chrysler and GM s German unit, Opel, hit a wall yesterday when ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
