25 Jan 2012
| by Helen Edwards, PPA, Business columnist of the year
Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy?
Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...
01 Dec 2011
| by John Reynolds
The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help ...
, will be closely involved in the project, as will health minister Paul Burstow.
Current regulations state ...
21 Jul 2011
| by Staff
23
Crack Unit
15802
24
Banner Blog
15238 ...
18 May 2011
| by Staff
19
Fresh Networks
15660
20
Crack Unit
14858 ...
17 May 2011
| by Nicola Clark
operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ...
toughest challenge.
97: JONATHAN RIGBY - MANCHESTER UNITED
Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...
12 May 2011
| by Matt Williams
.
However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...
, stating that the ad did not endorse or encourage animal cruelty or neglect.
Top ten ...
05 May 2011
| by Andrew McCormick
behavioural economics when planning consumer campaigns.
The agency has set up a behavioural economics unit ...
25 Apr 2011
| by Ed Owen
. Wendy's recently opened six outlets in the United Arab Emirates, and media spend will be focused here ...
29 Mar 2011
| by Arif Durrani
what Thinkbox, ITV and Nielsen reports have already stated, that television also enjoyed a bumper year ...
15 Mar 2011
| by Chris Arnold
and retailers have been under enormous pressure to raise awareness of units and make drinkers aware of their consumption rates. Sainsbury s, for example, has unit signage alongside its displays. Many brands have been ...
discount looks like, do they understand calorie and unit numbers? If they don t, then none ...