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Helen Edwards: Marketers beware the pursuit of happiness

Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...

Food Advertising Unit to study effect of ads on children

The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help ... , will be closely involved in the project, as will health minister Paul Burstow. Current regulations state ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

23 Crack Unit 15802 24 Banner Blog 15238 ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

19 Fresh Networks 15660 20 Crack Unit 14858 ...

Power 100: 100 to 50

operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Protests to ASA over ads fall by 13 per cent

. However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ... , stating that the ad did not endorse or encourage animal cruelty or neglect. Top ten ...

Domino's to integrate behavioural economics

behavioural economics when planning consumer campaigns. The agency has set up a behavioural economics unit ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

. Wendy's recently opened six outlets in the United Arab Emirates, and media spend will be focused here ...

Behind the IAB figures: Internet and TV benefit from recession

what Thinkbox, ITV and Nielsen reports have already stated, that television also enjoyed a bumper year ...

The 'responsibility deal' may usher in a new era of 'healthwash'

and retailers have been under enormous pressure to raise awareness of units and make drinkers aware of their consumption rates. Sainsbury s, for example, has unit signage alongside its displays. Many brands have been ... discount looks like, do they understand calorie and unit numbers? If they don t, then none ...

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