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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Lucozade Sport 'Ashley Young' by Grey London

The TV ad features the Manchester United star Ashley Young training and playing football. Created by Grey London, the campaign aims to reinforce the brand s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport. A series of sporting profiles also appear in print and long ...

John Smith's creates responsible drinking campaign around Grand National

products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...

Tree Top 'cool' by Cole & Weber United

Tree Top, the US drinks brand, has launched a campaign for its new apple juice.

Cobra attempts to overtake 20 beer brands with £4m campaign

year led to an unlikely partnership between BA, Virgin Atlantic, easyJet and Ryanair, who united ...

Lucozade Sport 'Faster. Stronger. For longer' by Grey London

Three athletes aiming to impress in the London 2012 Olympic Games Mo Farah, Phillips Idowu and Louis Smith star in the ad, alongside the brand s latest signing, the Manchester United and England winger Ashley Young. The work, by Grey London, was written by Ben Beale and Rory Forrest, and art ...

Heineken rolls out responsible drinking digital campaign

of the video ad unit. Alexis Nasard, chief commercial officer, at Heineken, said: "This approach breaks from ...

Muller's Lee Rolston on getting consumers talking about the yoghurt category

Whisper it: Lee Rolston, the Liverpudlian marketing director of Muller, has a bit of a thing for Manchester. In his teens, he 'went out in Manchester more than Liverpool'. He admits Manchester is home to his favourite bands, and, perhaps the biggest sacrilege of all, he has a respect for Man United ...

Heineken aims for 'legendary' status with Champions League campaign

newly-devised Legendary Football ads. Former Manchester United and Arsenal rivals Ruud van Nistelrooy ...

Aldi fends off alcoholism complaints

substitute for non-alcoholic drinks such as tea, and added that a lady stating she liked gin did not mean she ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.