Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...
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Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
Editor's Comment: Face it - size still matters on Facebook
29 Mar 2012 | by Noelle McElhatton
. Nonetheless, if brand owners of Diageo's significance state that 'it takes communities of 1m to even start ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
":null},{"viewWindowMode":"pretty","viewWindow":{}}],"title":"Year","height":250,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state ...
Ben & Jerry's renames ice-cream in support of gay marriage
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
to celebrate the introduction of gay marriage legislation in the brand's home state of Vermont and renamed its ...
Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
of the advertising code: whether it should have been stated in the "teaser" tweets that they were marketing ...
Facebook to broadcast more live FA Cup matches next season
01 Mar 2012 | by John Reynolds
Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...
Heineken rolls out responsible drinking digital campaign
12 Dec 2011 | by Sarah Shearman
of the video ad unit. Alexis Nasard, chief commercial officer, at Heineken, said: "This approach breaks from ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
and 40 friends by entering a competition stating where they wanted to go if they won and what they would ...
Bacardi unveils Ace Rafa Facebook game for responsible drinking push
18 Nov 2011 | by Gemma Charles
Legal drinking age Facebook users will get the opportunity to "ace" Nadal in an online virtual reality video game, 'Ace Rafa', hosted on its Champions Drink Responsibly platform. Players who win the game, which uses the RoboServ 3000, a state-of-the-art, 12-foot-tall, tennis-serving robot, will go ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
