Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agency network. Some 74% stated they would prefer to work with small agencies with 35 or less ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
Sector Insight: Crisps and salty snacks
04 Apr 2012 | by Jane Bainbridge
-cream brands. George Johnston, Marketing director UK snacks, United Biscuits Johnston ...
Coca-Cola to boost brand spend by up to $400m
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The soft drinks giant is calling the initiative its 'Productivity And Reinvestment' programme. The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes "redirecting resources to drive profitable growth through marketing and innovation effectiveness". Coca ...
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
as 49.2% of all FMCG products sold in the United Kingdom to 16.1% in Italy. This compares to around 18 ...
A toast to sensible drinkers
24 Jan 2012 | by Ashley Underwood
, the official line has been that a daily drink is OK provided it does not exceed three units for women or four ...
Sector Insight: White spirits and RTDs
22 Jun 2011 | by Jane Bainbridge
constant, which may be a more accurate reflection of the state of play in this sector. ...
Costa to open 300 new outlets
28 Apr 2011 | by John Reynolds
to rebrand it as Costa Express. The group today reaffirmed plans to set up 3,000 more Coffee Nation units ...
Unilever plans further cost reductions after inflation warning
28 Apr 2011 | by Daniel Farey-Jones
markets, such as Magnum into the United States and Indonesia and Dove Hair into China." Global ...
Adwatch (23 March) - Top 20 recall: How does the latest Stella Artois ad compare to its wider campaign?
23 Mar 2011 | by Enyi Nwosu, Managing director, Central Strategy Unit, M&C Saatchi Group
to state overtly the 'triple filtered' message. It has the same Stella Artois twinkle as previous ads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
