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Tree Top 'cool' by Cole & Weber United

Tree Top, the US drinks brand, has launched a campaign for its new apple juice.

United Biscuits splits business into two

United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a biscuits and a snacks division.

United Biscuits in takeover talks with Chinese food company

United Biscuits (UB), the owner of Jaffa Cakes and KP Nuts, is in talks with one of China's biggest food companies about a potential multi-billion pound takeover, according to reports.

Campbell Soup gears up for bid of United Biscuits

Campbell Soup Company, the US food giant which owns Campbell Soup, is gearing up to make a £1.5bn break-up bid for United Biscuits, according to reports.

United Biscuits gears up for sale

United Biscuits, the maker of McVitie's Jaffa Cakes and Hula Hoops, is gearing up to be sold by its private equity owners, Blackstone and PAI Partners.

United Biscuits prints low prices on packs to target recession-hit consumers

LONDON - United Biscuits has launched a 'value' range of 35p price-marked snacks.

Budweiser continues Manchester United sponsorship

LONDON - Budweiser has extended its six-year sponsorship with Manchester United through to the 2009/2010 season.

Ex Newcastle United winger David Ginola launches wine brand

LONDON - Former French international footballer David Ginola is planning to launch a wine range into the UK. The one-time Newcastle United winger returned to the northeast to unveil his new rose wine, with former manager Kevin Keegan appearing alongside him for the launch.

United Biscuits launches product trial push for Go Ahead!

LONDON - United Biscuits has launched a website aimed at increasing brand engagement and driving trials across the Go Ahead! low-fat biscuit range.

News brief: United Biscuits launches TV campaign

United Biscuits is launching a TV campaign to support its Go ahead! Yoghurt Breaks range. The £1.2m push breaks on 2 June and runs until 22 August. It is also offering a downloadable 30p money-off coupon via www.goahead.co.uk.

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