United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a biscuits and a snacks division.
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United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a biscuits and a snacks division.
United Biscuits (UB), the owner of Jaffa Cakes and KP Nuts, is in talks with one of China's biggest food companies about a potential multi-billion pound takeover, according to reports.
Campbell Soup Company, the US food giant which owns Campbell Soup, is gearing up to make a £1.5bn break-up bid for United Biscuits, according to reports.
United Biscuits, the maker of McVitie's Jaffa Cakes and Hula Hoops, is gearing up to be sold by its private equity owners, Blackstone and PAI Partners.
LONDON - United Biscuits has launched a 'value' range of 35p price-marked snacks.
LONDON - Budweiser has extended its six-year sponsorship with Manchester United through to the 2009/2010 season.
LONDON - Former French international footballer David Ginola is planning to launch a wine range into the UK. The one-time Newcastle United winger returned to the northeast to unveil his new rose wine, with former manager Kevin Keegan appearing alongside him for the launch.
LONDON - United Biscuits has launched a website aimed at increasing brand engagement and driving trials across the Go Ahead! low-fat biscuit range.
United Biscuits is launching a TV campaign to support its Go ahead! Yoghurt Breaks range. The £1.2m push breaks on 2 June and runs until 22 August. It is also offering a downloadable 30p money-off coupon via www.goahead.co.uk.
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