Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
as 49.2% of all FMCG products sold in the United Kingdom to 16.1% in Italy. This compares to around 18 ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
A toast to sensible drinkers
24 Jan 2012 | by Ashley Underwood
, the official line has been that a daily drink is OK provided it does not exceed three units for women or four ...
Coca-Cola Christmas: The 30s
25 Dec 2011 | by Georgina Brazier
appeared during the Great Depression in the United States, when it was hoped the idea of a simple moment ...
Coca-Cola Christmas: The 50s
25 Dec 2011 | by Georgina Brazier
-Cola Santa Claus display from Sweden was also used in the United States, where the ad reminded people ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
The platform will allow Kellogg marketers to analyse customer behaviour and design and execute marketing programmes to drive consumer engagement. The programmes will be personalised based on consumers stated preferences, demographics and stated or inferred needs. Consumers can sign up ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
23 Crack Unit 15802 24 Banner Blog 15238 ...
Got Milk? combines with superhero film for online game
26 May 2011 | by Maisie McCabe
in the universe. The keyboard or webcam operated game, made by Deutsch with the production company Unit 9 ... , the interactive art director was Roxy Feldman and the animation was by Benz Vongatanee and Edmund Fung at Unit 9. The designers were Josh Smith and Edmund Fung, also at Unit 9, the composer was Steven Nolan and audio post ...
Think BR: What a hot, dry summer means for brands
23 May 2011 | by Ross Webster
in temperature; sales of clothes increase by 5%; 40,000 more units of ice cream are sold each week; 2.4% more beer and soft drinks are consumed weekly; 40,000 more units of sun care products and 26% more hedge ...
CREATIVE STRATEGY: Innocent. Guilty of being just a bit silly
19 May 2011 | by Simon S Kershaw
, let s face it, a non-person. Apologies for stating the bleeding obvious, but there is and always ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
