to remove filtersASA study finds food ads comply with childhood obesity code
11 Dec 2008 | by Miranda Fitzgerald
that breached the code most, with 3% of online ads failing to comply with it. The report states that the medium ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
The campaign was due to place the Manchester United football player's image on thousands ... at this time." Rooney earns an estimated 5m a year, 100,000 a week, solely from his Manchester United ... of five books over a 12-year period. The Manchester United and England striker put in a lacklustre ...
Government's 'alcohol code' puts onus on supermarkets and licensees
09 Dec 2008 | by Gemma Charles
,' it states. 'The international evidence suggests that the effects of advertising may be cumulative over time ...
Government to restrict cheap alcohol sales
03 Dec 2008 | by Gemma Charles
; - requiring that consumers are able to see unit content of all alcohol when they buy it; and - requiring bars ...
Brand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
' and positions itself as a premium product. Its website attempts to reflect this, stating that the Heaven factory ...
Diageo hit by NHS chief claims over drink labels
18 Nov 2008 | by Gemma Charles
, unfair and deeply troubling'; it has written a letter to the committee to state its case. A spokeswoman added that Diageo was the first company to unit-label in 1999, began placing responsible drinking ...
Ethical shoppers are torn between food miles and Fair Trade
11 Nov 2008 | by Miranda Fitzgerald
are more closely linked than they might appear. The Intergovernmental Panel on Climate Change (IPCC) states ...
Carling aims 99-calorie beer at women
11 Nov 2008 | by Gemma Charles
in women's weeklies. The roll-out follows the launch of a business unit called Eve, set up by Carling ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
the secondary ticketing service's partnerships with Manchester United and Chelsea FC, and Madonna's tour earlier ...
Adwatch review: Ryvita Limbos
04 Nov 2008
Everyone needs an enemy: Popeye had Bluto, Huddersfield Town has Leeds United (actually, everyone has Leeds United) and Ryvita has 'regular crisps'. Evil, evil crisps. Dripping with fat and piling the pounds onto our hips, thighs and stomachs. That's what Fern Britton wants us to believe, anyway. She ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
