Brewer AB InBev loses comms chief Mike Kelly
14 Feb 2012 | by Matt Cartmell
for alcohol. Senior figures in the European Union have this month stated that minimum pricing for alcohol ...
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Sue Garrard: From pensions to Pot Noodles
23 Feb 2012 | by Matt Cartmell
of government had nothing to do with my move.' She worked under five different secretaries of state ... visited Unilever's China office, where all the main media channels are owned by the state: 'As I started ...
Mischief wins account to 'reignite passion' for Jaffa Cakes
14 Feb 2012 | by Hannah Crown
United Biscuits has brought in its first retained agency for Jaffa Cakes in eight years...director for United Biscuits, said he had called on Mischief to reignite a passion for Jaffa Cakes after ...
Coca-Cola to boost brand spend by up to $400m
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The soft drinks giant is calling the initiative its 'Productivity And Reinvestment' programme. The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes "redirecting resources to drive profitable growth through marketing and innovation effectiveness". Coca ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...
The Red Brick Road and Goodstuff net Intersnack brief
02 Feb 2012 | by Jeremy Lee
The savoury-snacks manufacturer, which owns brands including Pom-Bear and Penn State pretzels, kicked off its search for its first retained agency in October last year ahead of a planned increase in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team. The Red ...
All about ... Global content deals
02 Feb 2012 | by Alasdair Reid
. In the 90s, it had a programme development unit and was a co-producer of the Wheel Of Fortune game show ... football documentary series called Fans United, running on ITV1 in the UK, exploring the "universal passion ...
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
as 49.2% of all FMCG products sold in the United Kingdom to 16.1% in Italy. This compares to around 18 ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...
A toast to sensible drinkers
24 Jan 2012 | by Ashley Underwood
, the official line has been that a daily drink is OK provided it does not exceed three units for women or four ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
