Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
" of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agency network. Some 74% stated they would prefer to work with small agencies with 35 or less ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...
Jaffa Cakes poised to introduce first milk-chocolate variety
08 May 2012 | by John Reynolds
Owner United Biscuits is currently working on a possible milk-chocolate alternative ... significant marketing support. The original dark-chocolate version has been made since 1927 and United ... milk-chocolate Jaffa Cake, and most people are a bit surprised and confused we don't." United ...
Chinese firm acquires majority stake in Weetabix
03 May 2012 | by John Reynolds
China's state-owned Bright Food company has taken a controlling interest in Weetabix
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
