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The soft drinks giant is calling the initiative its 'Productivity And Reinvestment' programme. The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes "redirecting resources to drive profitable growth through marketing and innovation effectiveness". Coca ...
On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...
The savoury-snacks manufacturer, which owns brands including Pom-Bear and Penn State pretzels, kicked off its search for its first retained agency in October last year ahead of a planned increase in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team. The Red ...
. In the 90s, it had a programme development unit and was a co-producer of the Wheel Of Fortune game show ... football documentary series called Fans United, running on ITV1 in the UK, exploring the "universal passion ...
as 49.2% of all FMCG products sold in the United Kingdom to 16.1% in Italy. This compares to around 18 ...
Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...
, the official line has been that a daily drink is OK provided it does not exceed three units for women or four ...
The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...
Three athletes aiming to impress in the London 2012 Olympic Games Mo Farah, Phillips Idowu and Louis Smith star in the ad, alongside the brand s latest signing, the Manchester United and England winger Ashley Young. The work, by Grey London, was written by Ben Beale and Rory Forrest, and art ...
Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR promotion called 'Transform Your Patch', in partnership with environmental regeneration charity Groundwork that involves all their soft drinks brands.
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