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Reading Is Fundamental 'book people unite' by Mother New York

Mother New York has launched a star-studded campaign for the US literacy charity Reading Is Fundamental.

Locog 'London 2012 Festival' by McCann London

The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images from across the UK. They are united by the "pink ribbon" motif, which appears to advance through the landscape. The campaign encourages people to plan events at www.london2012.com/festival. It was written ...

British Skin Foundation 'skin' by Beta

The campaign, shot by Rankin at his state-of-the-art studio "Annroy", was unveiled at the National Portrait Gallery on 14 September and will run across national digital and print media. The British Skin Foundation is a charity that raises money for research projects that aim to result in a better understanding ...

COI confirms 'at least 50%' cuts in Government adspend

40m on digital, according to the COI's annual report. The Government has previously stated ...

Sex posters removed from school areas

stating: "Making Love? Do it ...longer" from three billboard sites located near to schools.

Regulator bans Npower circular

The complainant felt the photo gave a false impression of the size and scale of the proposed development at Nun Wood in Bedfordshire. RWE Npower Renewables said the small print beneath the picture clearly stated that it showed another wind farm in Wales and indicated that it was meant as a generic ...

ASA scraps map on Asda supermarket development ad

The complainant felt the maps featured in the four-page wraparound exaggerated the size of competitors stores while implying that Asda s proposed development was much smaller than it would actually be. Asda stated the map reflected the actual site of the store and was a reduced version of a scaled plan ...

Hearing aid guide scrapped by ad watchdog

The ad stated: "Ex-hearing aid boss warns public not to pay over the odds for hearing aids", citing Mark Moss as the boss in question and a survey that claimed customers were being overcharged. The complainant challenged whether the ad falsely implied that the Digital Hearing Aid Information Service ...

Regulator bans misleading 'Diploma' ads

Both a radio ad and national press ad stated: "The Diploma, opening the doors to university and work". Both claimed that the diploma provided valid entry into all universities . Two people said that the ads were misleading as they believed Cambridge University only accepted the diplomas in one subject ...

NSPCC child abuse ad pulled by ASA

LONDON - A press ad for the NSPCC stating that "one in six children in the UK are sexually abused

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.