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Reading Is Fundamental 'book people unite' by Mother New York

Mother New York has launched a star-studded campaign for the US literacy charity Reading Is Fundamental.

Rockford Health System 'state of the art' by Brunner

The Pittsburgh-based agency Brunner has created three US TV spots for Rockford Health System.

APCO 'child protection' by BETC London

The agency provided each delegate with a game called A United Approach to Child Protection, which was also the title of this year s conference. A short clip from the game opened the conference and delegates were then given the opportunity to play it for themselves over the next two days. ...

Locog 'London 2012 Festival' by McCann London

The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images from across the UK. They are united by the "pink ribbon" motif, which appears to advance through the landscape. The campaign encourages people to plan events at www.london2012.com/festival. It was written ...

British Skin Foundation 'skin' by Beta

The campaign, shot by Rankin at his state-of-the-art studio "Annroy", was unveiled at the National Portrait Gallery on 14 September and will run across national digital and print media. The British Skin Foundation is a charity that raises money for research projects that aim to result in a better understanding ...

Arthritis Foundation 'weapon' by Y&R New York

Billie Jean King has joined the Arthritis Foundation, the Ad Council and the United States Tennis

Green Party 'no joke' by glue Isobar

The PEB, titled No Joke, features Green Party Leader Caroline Lucas disrupting a live comedy gig to deliver a 90-second pitch to an unsuspecting audience. Her pitch highlights how critical the local elections are for the current state of Britain. In it, Lucas urges the audience to elect councillors who ...

ATEST 'end slavery and trafficking day' by Beta

The ad plays on the United States longstanding history as the land of the free and a global force for freedom and liberty. The advertising is a pre-cursor to advocacy and policy work ATEST will pursue in the coming months on Capitol Hill. Beta has been working with Humanity United and the ATEST ...

Department for Transport 'Named Riders' by Abbott Mead Vickers BBDO

This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving. 72 1024x768 Normal 0 false false false /* Style Definitions */ table.MsoNormalTable {mso ...

International Olympic Committee 'olympic spirit' by Cole & Weber United

for the International Olympic Committee by Cole & Weber United.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.