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Helen Edwards: David Cameron is wrong to put price on binge drinking

. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol . So a can of cheap, strong lager containing three units would increase from 75p to 1.20. Multi ...

Out-of-town retailers and betting brands escape Portas clampdown

Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign off" for all new out-of-town developments. Proposals to place betting shops in a separate "use ...

Industry bodies respond to Government plans to tackle binge-drinking

unit. If the 40p minimum price is selected, this will see moderate drinkers pay an extra 5 to 6 a ...

Ad watchdog clears Snickers' celeb Twitter campaign

of the advertising code: whether it should have been stated in the "teaser" tweets that they were marketing ...

Industry bodies unite for experiential marketing code

Experiential campaigns will be governed by a new code, as part of a plan to strengthen self-regulation of UK marketing.

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

The government may be cutting back at home, but it's still spending abroad. Jeremy Hunt, secretary of state for the Department of Culture, Media, Sport and the Olympics (DCMS), unveiled VisitBritain's biggest ever global marketing campaign last week. At the launch, he said: 'We should be cutting back ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

everyone seems to be united on, however, is a belief that the transport system will be a living hell when ...

Virgin Media and BT handed advantage in broadband marketing battle

Brands including O2 and TalkTalk have recently advertised speeds of 20Mb and 24Mb, but will be prevented from doing so again when new guidance from the self-regulatory advertising code bodies CAP and BCAP is brought into force in April. The impending guidance states that advertised speed claims have ...

EC proposes data fines of up to 2% of global turnover

their data is sent, processed or stored. The proposals also state that where consent is required for data ... to consumers". The proposals will now go to the European Parliament and EU member states (meeting ... in all member states after two years. Chris Combemale, executive director of the DMA, said: "This ...

Interactive: Twelve ideas for 2012

the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.