Alan Mitchell on Branding: The information exchange
21 Apr 2010 | by Alan Mitchell
. 30 SECONDS ON ... CONCERNS OVER GOVERNMENT-HELD PERSONAL DATA - A 'State of the Nation' survey ...
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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
, or receiving it from, family members, it seems there's a resurgent appreciation of the family unit. Of course ...
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
-Morley . Question of trust Now the brand has commenced a review of its design agency arrangements, stating ... about National Savings Investment products, and it has sold off its savings unit to Alliance ...
Change we can believe in?
16 Mar 2010 | by Gemma Charles
of their emphasis on the free market, light-touch regulation and minimal state interference. However, since ...
Don't be a code breaker
16 Mar 2010 | by Gemma Charles
. The previous code stated simply that 'ads must not refer to speeds over 70mph', but the new rules go much ...
The week in marketing
20 Jan 2009
Manchester United FC is launching a print and in-club experiential campaign to promote its museum and club ...
Government's 'alcohol code' puts onus on supermarkets and licensees
09 Dec 2008 | by Gemma Charles
,' it states. 'The international evidence suggests that the effects of advertising may be cumulative over time ...
Government to restrict cheap alcohol sales
03 Dec 2008 | by Gemma Charles
; - requiring that consumers are able to see unit content of all alcohol when they buy it; and - requiring bars ...
Gym patrons warned about drinking
02 Dec 2008 | by Ed Kemp
also fill in a drink diary to keep track of their unit intake. Fashionistas are also set for a similar ...
Diageo hit by NHS chief claims over drink labels
18 Nov 2008 | by Gemma Charles
, unfair and deeply troubling'; it has written a letter to the committee to state its case. A spokeswoman added that Diageo was the first company to unit-label in 1999, began placing responsible drinking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
