The campaign, created by Ogilvy, intends to present Mexico as "more than simply a sun, a beach and a resort destination," through a series of 11 different images featuring third-party testimonials. These include a quote from The New York Times, stating: "Mexico is one of the richest in species diversity ...
The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images from across the UK. They are united by the "pink ribbon" motif, which appears to advance through the landscape. The campaign encourages people to plan events at www.london2012.com/festival. It was written ...
, it has quizzed heads of state, fought discrimination and created a new genre of television - the scripted
In a fragmented, multi-platform world, commercial and BBC radio businesses have united to deliver a single internet-based player that aims to stream every Ofcom-licensed UK radio station ... partners, the allure of the united UK Radioplayer proved too much, and now Bauer executives are fully ...
for tourists and stating "you'll never be more welcome than now". Lastly Dell takes out a full page ...
of Lords ahead of a debate over an increase to the state pension age. The ad quotes worried supporters who ...
Eurostar takes out a full page in The Times to advertise prices "to the heart of Paris" from 69 return. Travelodge advertises its sale starting tomorrow in The Times, The Independent, The Daily Mail, the Daily Express and The Sun. The hotel chain is offering rooms from 10. United Smile ...
. Mini references Government spending cuts in an ad in The Daily Telegraph that states, "Good news. More ...
retailers, while Sky 3 offers readers a free weekend pass and Unite explains its fight against BA...., The Sun and the Daily Mirror. The Unite union has taken out a full page in The Guardian in support ...
Lynx runs a cheeky ad in the Daily Mirror, simply stating "Keep up Harry" in reference to Prince William s engagement as part of its 'Lynx effect' message. Ryanair turns around a risky ad in The Guardian in reaction to the Royal engagement, promising "honeymoon specials" and picturing Kate Middleton ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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