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Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

engagement at the outset to ensure all relevant units and influencers are involved in the research design ... by traditional silos or business units - and thereby bypassing the issues outlined above. In 2003 there were ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

to increase, with more than a quarter of people stating that they would purchase a tablet device/touch screen ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

into socially stable institutions. Then with the pill we were able to revert to something more like the state ...

Understanding always-on business decision makers

02 May 2012 | by Christoph Becker

fear, the always-on state of mind better suits their busy lives, wherein a third (32%) of people ... to make business decisions, instead valuing the freedom and flexibility that this @work state of mind ... . Gyro s pursuit is to understand this @work state of mind better, so that we can best ignite emotions ...

WPP reports 4% rise in revenues to £2.4bn

27 Apr 2012 | by John Reynolds

The world's largest marketing service group said its advertising and media investment management unit, home to Ogilvy, JWT, MediaCom, performed strongly and grew 6.2% to 973m in the quarter. WPP said new business wins totalled 1.159bn in the quarter, compared to 845m in the previous quarter ...

Virgin Media revenues rise 2.4% in Q1

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

revenue is up 1.2% to 139m. Virgin Media stated last quarter that it would be increasing its marketing ...

The rise of smartphones and what it means for brands

23 Apr 2012 | by Stuart Knapman

There s no denying that smartphones are big business. Sales of the devices are huge, with almost 467 million units shifted worldwide in 2011. The UK is leading the way when it comes to smartphone use - we ve now reached a point where more than half (56%) of UK adults have a smartphone ...

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...

Mothercare to close more than 100 stores and revamp online presence

12 Apr 2012 | by Matthew Chapman

, combined with a state-of-the-art online platform. "Simon Calver brings with him invaluable business ...

Brand barometer: Kony 2012 viral film reviewed

23 Mar 2012

the debate. Never theless, the film has certainly achieved the group s stated aim of making Kony famous ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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