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Apple cements most valuable brand status as UK's giants slide

Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

GM's Facebook strategy labelled 'shortsighted'

to Facebook s defence, stating it is accelerating its efforts on Facebook and other social platforms. "We ...

Nike marketing boss attacks 'institutionally analogue' businesses

, is to create incubators - small units within a company that are truly empowered. You then use this as a ...

Trinity Leeds kicks off online hype ahead of 2013 opening

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Capital One in frame to become League Cup sponsor

United from 2006 to 2008. Previous sponsors of the League Cup: 1982-1986: Dairy Crest, Milk Cup ...

Brand barometer: Top five Premier League football clubs, which one is most prominent online?

Manchester United is the most prominent, followed by Tottenham Hotspur...This week's 'Consumer voice index' shines a light on the dominance of Manchester United FC, writes Gemma Charles . While it is undoubtedly a huge club, I hadn't expected it to be quite so dominant in share of voice. The research found that the celebrity of Manchester United's players was one ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

and creative Industries, Lord McNally, minister of state, and Mark Prisk MP, minister for small business ... September 2011, the Secretary of State for Business, Innovation and Skills also highlighted the crucial ...

Paddy Power cites 'human error' after heart attack tweet criticism

and Manchester United.

Waitrose congratulates Reading on promotion to Premier League

stating, "Everyone at Waitrose would like to congratulate Brian McDermott [the manager] and his team ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.