TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
brand that people talk about, not a brand that talks about itself. If you look at the state of society ...
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News Corporation moves to smooth internal concerns after Sun arrests
13 Feb 2012 | by Sara Luker
Mockridge acting quickly to brief staff internally and state that he had had a 'personal assurance' from ... statement which was sent to PRWeek states: I understand the pressure many of you are under and have ...
VisitBritain and DCMS in £25m global tourism push
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
display partner. The campaign itself will run until March 2013. Jeremy Hunt, secretary of state ...
News Corp hit by $87m NotW costs
09 Feb 2012 | by John Reynolds
, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating.... Income at its filmed entertainment unit more than doubled from $189m to $393m, swelled by the performance ...
News International picks WPP to handle £28 million ad account
09 Feb 2012 | by Campaign staff
NI has asked WPP to put together Team News, a multi-disciplinary unit bringing together the best talent from across its agencies. Team News is expected to be created after a pitch process involving WPP ad agencies. Sources suggested CHI Partners, the incumbent on The Times creative account, Grey ...
BETC London aids child protection collaboration
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
for police, health, education and social care to adopt a united approach to child protection. "The film ...
Coca-Cola to boost brand spend by up to $400m
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The soft drinks giant is calling the initiative its 'Productivity And Reinvestment' programme. The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes "redirecting resources to drive profitable growth through marketing and innovation effectiveness". Coca ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...
Umbro sidelines John Terry from ad campaigns
07 Feb 2012 | by John Reynolds
Spel. The latter has stated it no longer wishes to work with Terry. ...
Branding 'police' mask non-sponsor logos at Olympic venues
07 Feb 2012 | by Rachel Barnes
state that small logos on furniture will not be affected, a decision has been made to either remove ...
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