to remove filtersPaper Round (11 August) - Which clients are advertising in the national press?
11 Aug 2010 | by Sarah Johnson
in March, focuses on the bakery brand's mass expansion since its first shop opened in 1951 and states ...
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Christmas shoppers drawn to 'theatre' of high street, claims report
22 Dec 2011 | by Nicola Clark
into the retail experience. The report praised Selfridges for integrating on and offline activity, stating ...
Dr Martens uses music to build online presence
23 Mar 2010 | by Joe Thomas
was established. 1998: Dr Martens signed up as shirt sponsor of West Ham United FC. 2000: Launched ...
Watchdog bans Matalan property e-mail ad
18 Nov 2009 | by Hadassah Nymark
The e-mail stated: "Your home in the sun for just 22.49 a month less than your holiday! And own your property abroad for less than your holiday." A recipient challenged the claim for being ... of the CAP Code, it would make the necessary amendments in future advertising. The ad stated that property ...
ASA scraps map on Asda supermarket development ad
04 Nov 2009 | by Hadassah Nymark
The complainant felt the maps featured in the four-page wraparound exaggerated the size of competitors stores while implying that Asda s proposed development was much smaller than it would actually be. Asda stated the map reflected the actual site of the store and was a reduced version of a scaled plan ...
Hearing aid guide scrapped by ad watchdog
04 Nov 2009 | by Hadassah Nymark
The ad stated: "Ex-hearing aid boss warns public not to pay over the odds for hearing aids", citing Mark Moss as the boss in question and a survey that claimed customers were being overcharged. The complainant challenged whether the ad falsely implied that the Digital Hearing Aid Information Service ...
Tesco price comparison ads banned by ASA
29 Jul 2009 | by Hadassah Nymark
voiceover in the TV spot and text in the print execution stated Tesco s prices were cheaper than Asda s ... for the campaign, which had been approved by Clearcast. The advertiser also stated that due to the scale ... stating "closest match applied" was likely to mislead as comparisons between non-identical products on a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
