to remove filtersMedia Bitch's Diary 5 April
05 Apr 2012 | by Media Bitch
states, "Should have gone to Specsavers", it seems that MEC chief executive Steve Hatch and managing ...
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Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
Berg Insight report stated that sales of NFC-enabled handsets increased to 30 million units globally by the end of 2011 and that this number will increase to 700 million units by 2016. As mobile becomes ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
":null},{"viewWindowMode":"pretty","viewWindow":{}}],"title":"Year","height":250,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
,"max":null},"maxValue":null},{"viewWindowMode":"pretty","viewWindow":{}}],"title":"","height":250,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state":{},"chartType":"LineChart ...
Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum
22 Feb 2012
. 'Audition' rings lots of alarm bells. Steve Dresser's blog prominently states it is 'in no way affiliated ...
Trend report: Can media help save the high street?
01 Feb 2012 | by Mark Banham
beyond recognition, and whilst there are exceptions, it is generally in a poor state. "Media cannot ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
handshake. Rio Ferdinand, the England and Manchester United footballer and an anti-racism campaigner, said ...
Review of the Year: Media Brands of the Year 2011
15 Dec 2011 | by Nicola Clark
surrounding data privacy and the growing number of brands, such as Manchester United, that are creating ...
ZenithOptimedia upgrades UK advertising outlook for 2011
05 Dec 2011 | by Arif Durrani
, as they will not be able to advertise on the BBC. Pointing to the BBC's stated aim of delivering more than 5,000 hours ...
Aldi fends off alcoholism complaints
07 Sep 2011 | by Matthew Chapman
substitute for non-alcoholic drinks such as tea, and added that a lady stating she liked gin did not mean she ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
