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Think BR: Every little can help Tesco

16 Apr 2012 | by Elly Woolston

stands for, writes Elly Woolston, client partner, {united}....when a brand gets to know itself. Elly Woolston, client partner, {united} ...

Media Bitch's Diary 5 April

05 Apr 2012 | by Media Bitch

states, "Should have gone to Specsavers", it seems that MEC chief executive Steve Hatch and managing ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

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Trend report: Can media help save the high street?

01 Feb 2012 | by Mark Banham

beyond recognition, and whilst there are exceptions, it is generally in a poor state. "Media cannot ...

The DIY creative brands

20 Jan 2012 | by Adam Woods

units. Hyundai launched its commercial agency, Innocean, in 2005; WPP embedded an entire team to create ... units, cost was given as the primary motive. There is no reason to suppose that UK advertisers see ... an outside perspective. For Google, that's a very effective mix.' Google's in-house creative unit, Google ...

ZenithOptimedia upgrades UK advertising outlook for 2011

05 Dec 2011 | by Arif Durrani

, as they will not be able to advertise on the BBC. Pointing to the BBC's stated aim of delivering more than 5,000 hours ...

Claire Beale: Can John Lewis save adland this Christmas?

17 Nov 2011 | by Claire Beale

The country s down on its luck, no-one s got any money and yet the telly s full of ads that pile on the pressure to go large at Christmas. The media has cracked its knuckles and settled down to pen a series of witty but philosophical texts on what our Christmas ads say about, and do to, the state of the nation ...

Aldi fends off alcoholism complaints

07 Sep 2011 | by Matthew Chapman

substitute for non-alcoholic drinks such as tea, and added that a lady stating she liked gin did not mean she ...

Appointment to view: the ads that led us to Specsavers

10 Aug 2011 | by Sarah Johnson

The new ad features a koala bear falling out of a tree . Graham Daldry, Specsavers in-house creative director, explained: "Rather than overtly stated, our familiar 'should've gone to' catchphrase is implied it would have been heavy handed to use it in this context." The high street optician ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

21 Jul 2011 | by Staff

23 Crack Unit 15802 24 Banner Blog 15238 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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