to remove filtersPublicis Groupe wins one billion euro Carrefour account
26 Jan 2009 | by John Tylee
is planning to establish a dedicated unit to run the Carrefour accoun, which it previously handled until five ...
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Mothercare group kicks off ad review
06 Feb 2009 | by Kate Nettleton
the business in May 2007 after the previous incumbent, United London, closed. But it did not create any ...
The Work: Private view
23 Jan 2009
mannequins in a state of despair at the sale message. I have to love the bravery of this, making dark humour ...
The Work: Private view
28 Nov 2008
: Chris Jefferys Director: Dan Douglass Production company: Unit Exposure: National TV 3. FREEVIEW ...
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...
The Work: New Campaigns - UK
14 Nov 2008
: Unit Director: Dan Douglass Exposure: National TV, radio, press, online THE LOWDOWN World ...
Music: The brand band love-in
07 Nov 2008
Brand/music partnerships have truly come of age in 2008, with a raft of increasingly innovative deals between brands and musicians appearing on what seems like a daily basis. With the music business in a state of massive change - record stores closing, rampant file-sharing and traditional revenues ...
The Week: People News - CBS launches retail arm
24 Oct 2008
of business development at Metro, to head up the unit as its head of sales. CBS has created the division
The Week: Advertising News - Zag launches first products
17 Oct 2008
Zag, Bartle Bogle Hegarty's brand invention unit, has launched two products into the UK market.
The Work: New Campaigns - UK
03 Oct 2008
Schofield Editor: Rob Hill Post-production: Tracey Khan, Unit Post Production Audio Post-production: Unit ... the price is usually found, the ad states: "Total: 30p." The billboards, which will run over a two ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
