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Arthritis Foundation 'weapon' by Y&R New York

Billie Jean King has joined the Arthritis Foundation, the Ad Council and the United States Tennis

Brand USA features Johnny Cash's daughter in first global ads

, which invites tourists to "discover" the United States and features Johnny Cash's daughter, Rosanne....and invite travellers to experience the limitless possibilities the United States has to offer. "So we ...

WPP lands 'Obama agency' Blue State Digital

Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...The financial details have not been released, but in a statement, Blue State said all assets ... s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ... and corporate work. Alongside the high profile work for the US president, Blue State in the UK has worked ...

Citigate wins IPO mandate for Georgia state railway

's state railway....The state of Georgia announced on Monday that it plans to float a 25 per cent stake in the national railway, potentially valuing the business at 570m. Citigate won the brief via a competitive ... team. During the process, the state of Georgia will look to highlight the strong GDP growth ...

Rise Communications joins forces with Eden State

LONDON - Communications planning agency Rise has become part of a new group called Eden State..., Network Rail, Channel 4 and 118 118, will be Eden State s first acquisition. Mathews will become chief executive of Eden State, and will be responsible for the company s strategy and expansion plans, which ... McKenna, chief executive of IMAC, said: Eden State is a perfect example of a progressive media company ...

Universal McCann wins US state job

LONDON - Universal McCann has been awarded a brief to promote the US State of Pennsylvania

Rockford Health System 'state of the art' by Brunner

The Pittsburgh-based agency Brunner has created three US TV spots for Rockford Health System.

Unite hunts roster agencies

LONDON - Unite, the UK's biggest manager of branded student accommodation, is reviewing its £2m...Following an internal review, Unite has unveiled plans to appoint three agencies by September ... and marketing director at Unite, said: 'Following an internal review of our agency needs, we are excited about bringing three agencies into the mix to support our brand awareness and sales activity.' Unite houses some ...

Delivering a united front

of the client's business and united in a desire to deliver ROI. There's not one agency banging on about social media and another about how essential it is to be on TV. Instead, you have a united voice focused ...

WPP UK revenues up 2.5% year on year

the United States Presidential Election and around the Beijing Olympic Games should continue to boost 2008 ... . But it warned that "prospects for 2009 remain less certain, particularly if the United States and Western ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.