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Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...The financial details have not been released, but in a statement, Blue State said all assets ... s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ... and corporate work. Alongside the high profile work for the US president, Blue State in the UK has worked ...
's state railway....The state of Georgia announced on Monday that it plans to float a 25 per cent stake in the national railway, potentially valuing the business at 570m. Citigate won the brief via a competitive ... team. During the process, the state of Georgia will look to highlight the strong GDP growth ...
and Switzerland to the National Commission on Terrorist Attacks Upon the United States (the '9/11 Commission'). ...
The move places Aegis Media, the incumbent on the estimated 400 million pan-European account, on alert. Aegis-owned Carat handles the bulk of European business while Starcom MediaVest Group looks after media in the United States, where GM owns the Buick, Cadillac and Chevrolet marques. Aegis has ...
Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit...The team call themselves Ninjas and work as a cross agency unit developing social media activity for Ford, Nokia and Land Rover as well as social media activity. Headed by Jon Wade, Wunderman s digital ... media business when we worked out a way to monetise it for our clients." The unit's first activity ...
First State Investments, the UK asset management arm of the Commonwealth Bank of Australia, has...MHP will advise First State Investments on its communications strategy in Europe in addition to maximising the company s media presence in key UK and pan-European investment-focused media. First State Investments and Colonial First State Global Asset Management, which together form the asset management ...
Manchester United has secured a seven-figure sponsorship deal with DHL, the logistics company....for the distribution of United's range of merchandise, including match programmes and shirts, across the world ... of United platforms. These include digital advertising on perimeter boards, matchday programmes, branding on the club website, and at events hosted at Old Trafford. DHL will also work with the Manchester United ...
Virgin Unite, the non-profit foundation of Sir Richard Branson's Virgin Group, has appointed...the profile of Virgin Unite and highlight some of the work the charity is doing around the world. The appointment was made by Jean Oelwang, the chief executive of the charity. Virgin Unite was founded in 2004 ... facing the world. All of Virgin Unite's overheads are covered by Branson and the Virgin Group, meaning ...
Newcastle United has appointed The Next Door, the creative start-up, to handle its digital...of customer operations at Newcastle United. The club's membership programme, Toon Army 12th Man, will be a ...
CANNES 2011: Facebook is set to unveil its client council initiative and new interactive ad unit...marketing solutions for Facebook, revealed the new ad unit as part of the company's efforts to entice brands ... for two months. In 2010, Facebook challenged agencies to create a new Facebook advertising unit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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